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Privacy Policy

1. Introduction

Bird & Yates Motor Services Ltd (“we”, “us”, “our”) is committed to safeguarding your privacy under UK GDPR. This Policy explains how we collect, process, store, and protect your personal data when you visit our website or contact us.
 

2. Data Controller

Bird & Yates Motor Services Ltd
Unit H, Progress Business Centre, Brookfield Drive, Cannock, Staffordshire, WS11 0JR
Phone: 01543 503885 · Email: service@birdandyates.com
 

3. Personal Data Collected

  • Enquiries / form entries: name, email, phone, vehicle reg/make/model, service request details

  • Communications: via phone, email or in-person concerning MOTs, servicing, repairs, diagnostics, air-con, brakes, clutch, tyres, etc.

  • Website analytics: anonymised IP, browser/device info, pages visited and session duration via essential and performance cookies (no profiling/advertising cookies)

4. How We Use Your Data

We use personal data to:

  • Respond to bookings and enquiries, schedule MOTs, services, repairs, diagnostics, and air-con regas

  • Provide quotes, confirmations, and follow-ups

  • Refine our website and service delivery using anonymised analytics

  • Meet financial, warranty, and compliance requirements

5. Legal Basis for Processing

  • Contractual necessity: to fulfil your service requests

  • Legitimate interests: to run and improve our business

  • Consent: if you opt-in for follow-up communications

  • Legal obligation: for record retention and compliance

6. Data Sharing

We do not sell/rent personal data. Disclosures may occur with:

  • Service providers (e.g. hosting, CRM, email) acting as processors

  • Insurers/warranty bodies, where relevant

  • Legal/regulatory authorities, if required by law

7. Cookies & Analytics

  • Essential cookies: for form and navigation functionality

  • Performance cookies: anonymised usage tracking (e.g. Google Analytics)
    No advertising, profiling, or third-party cookies are used

8. Data Retention

  • Service/enquiry records: kept up to 7 years for statutory and warranty purposes

  • Analytics logs: session data deleted after 24 months; aggregated analytics retained

9. Your Rights

Under UK GDPR, you have the right to:

  • Access, rectify, erase or restrict your personal data

  • Withdraw consent or object to processing

  • Request portability
    To exercise your rights, contact us via the details above. You may also lodge a complaint with the ICO.

10. Security

We protect data using SSL, secure hosting, and access controls. While we follow industry standards, no system is entirely immune to risk.

11. International Transfers

All personal data is processed and stored within the UK—no overseas transfers

12. Updates to This Policy

We may update this policy periodically. The “Effective Date” reflects any changes. Continued website use implies acceptance.

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